Choose the best
The context
In 1982, Estée Lauder launched its first night repair serum. Over the years, the product has never stopped reinventing and perfecting itself in order to become the star serum, established in the world of cosmetics that it is today. In 2019, the brand is reboosting the renamed “Advanced Night Repair” serum and wants to reaffirm its leadership position.
A solution defined together
Creation of a target group:
Connected and urban women aged 18 to 54 interested in luxury, cosmetics and night serums in particular.
A scenario on three levels:
1 - Activation of impactful videos on social networks in order to work on the visibility of the product.
2 - Activation of complementary devices on Facebook and Display IAB in order to obtain qualified traffic on the customer's site.
3 - Retargeting of Internet users already reached through the first two devices.
With 4,3 million unique users reached by the campaign, 90 full views for videos launched on social networks and an optimization of the cost per qualified visit to the site of 000%, the partnership between Estée Lauder and Gamned! enabled the “Advanced Night Repair” star product to be put highlighted again.
Tell us who you are, we'll tell you what strategy to adopt.
